Jangro.com - Latest Comments in SEO Lessons from Zappos.com

Re: SEO Lessons from Zappos.com

seo — Fri, 17 Jun 2011 16:38:33 -0000

is it SEO secret?
it`s mean that i create subdomain`s for my site?
http://www.3EO.ir

Re: SEO Lessons from Zappos.com

SEO Lexington KY — Thu, 25 Nov 2010 19:47:03 -0000

Zappos knows what they are doing, their success says it all.

Re: SEO Lessons from Zappos.com

remove antivirus studio 2010 — Sun, 24 Oct 2010 01:15:07 -0000

Great tactic!

Re: SEO Lessons from Zappos.com

The Magic of Making Up — Sat, 27 Feb 2010 14:56:13 -0000

incredible just incredible, i'm gob smacked

Re: SEO Lessons from Zappos.com

Legal Docs — Wed, 24 Sep 2008 23:37:19 -0000

It is true any one can create a passive income at home,

its no big deal no a days.
You can also start off ,getting forms and all kinds of

legal documents. Its no big deal
there are a lot opportunities out there and all kinds of

other affiliate marketing programs out there, so what

are you waiting for get started.

Re: SEO Lessons from Zappos.com

rhodri — Sun, 14 Sep 2008 17:09:14 -0000

I would have thought that google would be clever enough to not allow this sort of saturation

Re: SEO Lessons from Zappos.com

JakeLynagh — Mon, 31 Dec 2007 04:48:04 -0000

This information helped...

They must have spent a fortune on SEO

Re: SEO Lessons from Zappos.com

Ralphie — Thu, 04 Oct 2007 00:30:05 -0000

see http://sphinn.com/story/2961

Re: SEO Lessons from Zappos.com

Pat Grady — Wed, 03 Oct 2007 08:11:28 -0000

I see the potato shoved into Z's exhaust pipe...

Covering my ears, waiting, for a very loud backfire sound...

Re: SEO Lessons from Zappos.com

Directory — Tue, 02 Oct 2007 13:37:39 -0000

Hey,
Yahoo insisted that the subdomains be converted to subdirectories. We did and got back in.

Try again

Re: SEO Lessons from Zappos.com

Cvos SEO — Sun, 19 Aug 2007 23:50:30 -0000

OK, which one of you is responsible for the Zappos SEO consulting campaign?

Somebody gave them this advice. Im sure they were paid well for this advice, but surely their Google domination won't last fotever.

Re: SEO Lessons from Zappos.com

Richard V. Burckhardt — Fri, 17 Aug 2007 18:34:54 -0000

One of my clients got into big trouble with Yahoo over subdomain use exactly like this and actually got removed from the serps for a while. Yahoo insisted that the subdomains be converted to subdirectories. We did and got back in.

Compared to what Zappos is doing, however, my client's use of subdomains was minimal. I do suspect this will backfire on them eventually. It is definitely spammy and intended for no other reason but to rank.

But, it's nice while it lasts.

Re: SEO Lessons from Zappos.com

graywolf — Fri, 17 Aug 2007 17:19:48 -0000

c'mon they run in high heels

http://www.youtube.com/watc...

yep it is aggressive but a bit spammy as well

Re: SEO Lessons from Zappos.com

Affiliate Marketing — Fri, 17 Aug 2007 13:00:23 -0000

I've seen that sort of thing a lot in the gambling industry, it does seem to be spreading a bit though, in fact, I've often wondered between separating ideas with / or . IF you look in your adsence account, it's simple to see that google considers subdomains separate sites.. but with this exploit being used more and more, those pages have got to lose some weight very soon....

Re: SEO Lessons from Zappos.com

PublisherZilla — Wed, 15 Aug 2007 13:25:27 -0000

Not only are these sites pretty dog-gone delicious looking. They're team is just plain brilliant. Definitely can't hate them for that. Very smart.

Re: SEO Lessons from Zappos.com

Guerilla Internet Marketing — Wed, 15 Aug 2007 11:27:51 -0000

I have had great experiences using subdomains as well, and while this may appear spammy, ultimately it is an Internet Marketer's purpose to get their client out in front of the people as much as possible. If you dominate the first page with multiple site links, product reviews on other sites, WIkis, etc., then you have earned your paycheck!

Re: SEO Lessons from Zappos.com

Kun — Wed, 15 Aug 2007 10:28:25 -0000

While each its nice to have multiple subdomains listed in the serps at one time, I'm sure each domain required its own individual links and optimisation campaign.

For example if you look at randomblog. blogger.com or randomblog. wordpress.com - they are all subdomains within a powerful main domain, however they won't just feature in SERPs without any effort from the users.

Re: SEO Lessons from Zappos.com

James Omdahl — Tue, 14 Aug 2007 18:36:58 -0000

I think you hit the nail on the head Scott.

People expect certain results to appear at the top, and Google tries to make sure that happens. The crazy thing is that while at one time the natural search results were grand equalizer for marketers, now it seems that brand recognition is really driving the search results more than actual optimization (to a certain extent at least.)

This is extremely apparent in the insurance space where affiliate sites that rank well are quickly removed from the first page of any competitive term.

Offline ad spending now heavily dictates online search results in competitive vertical. The rich get richer, etc.

Re: SEO Lessons from Zappos.com

Mike — Tue, 14 Aug 2007 14:46:34 -0000

It's very beautifully.

Re: SEO Lessons from Zappos.com

Scott — Tue, 14 Aug 2007 12:19:02 -0000

Don't know, JP. I do know first-hand that Google won't bat an eye at dumping six-figures a month in adwords spend. (long story and ancient history, which I'm happy to share over a beer for anyone who's interested.)

I tend to think it has less to do with adwords spend and more to do with user expectations that a certain site will appear up top in the search results. When you search for shoes, if Zappos doesn't show, there's a problem.

However, that Zappos shows 5 times, is a big problem as well that I expect Google will want to do something about.

Re: SEO Lessons from Zappos.com

JP Werlin — Tue, 14 Aug 2007 11:34:15 -0000

Any relation between Google's tolerance for SEO practices and the size of the AdWords spend? The true "separation of church and state-ers" at Google would say no way, although I have seen a propensity (real or not) for either ignorance or a turning of a blind eye to SEO "gray hat" for those who spend on Google. Maybe a grassy knoll? Maybe not.