Any relation between Google's tolerance for SEO practices and the size of the AdWords spend? The true "separation of church and state-ers" at Google would say no way, although I have seen a propensity (real or not) for either ignorance or a turning of a blind eye to SEO "gray hat" for those who spend on Google. Maybe a grassy knoll? Maybe not.
Scott
· 2 years ago
Don't know, JP. I do know first-hand that Google won't bat an eye at dumping six-figures a month in adwords spend. (long story and ancient history, which I'm happy to share over a beer for anyone who's interested.)
I tend to think it has less to do with adwords spend and more to do with user expectations that a certain site will appear up top in the search results. When you search for shoes, if Zappos doesn't show, there's a problem.
However, that Zappos shows 5 times, is a big problem as well that I expect Google will want to do something about.
Mike
· 2 years ago
It's very beautifully.
James Omdahl
· 2 years ago
I think you hit the nail on the head Scott.
People expect certain results to appear at the top, and Google tries to make sure that happens. The crazy thing is that while at one time the natural search results were grand equalizer for marketers, now it seems that brand recognition is really driving the search results more than actual optimization (to a certain extent at least.)
This is extremely apparent in the insurance space where affiliate sites that rank well are quickly removed from the first page of any competitive term.
Offline ad spending now heavily dictates online search results in competitive vertical. The rich get richer, etc.
Kun
· 2 years ago
While each its nice to have multiple subdomains listed in the serps at one time, I'm sure each domain required its own individual links and optimisation campaign.
For example if you look at randomblog. blogger.com or randomblog. wordpress.com - they are all subdomains within a powerful main domain, however they won't just feature in SERPs without any effort from the users.
Guerilla Internet Marketing
· 2 years ago
I have had great experiences using subdomains as well, and while this may appear spammy, ultimately it is an Internet Marketer's purpose to get their client out in front of the people as much as possible. If you dominate the first page with multiple site links, product reviews on other sites, WIkis, etc., then you have earned your paycheck!
PublisherZilla
· 2 years ago
Not only are these sites pretty dog-gone delicious looking. They're team is just plain brilliant. Definitely can't hate them for that. Very smart.
Affiliate Marketing
· 2 years ago
I've seen that sort of thing a lot in the gambling industry, it does seem to be spreading a bit though, in fact, I've often wondered between separating ideas with / or . IF you look in your adsence account, it's simple to see that google considers subdomains separate sites.. but with this exploit being used more and more, those pages have got to lose some weight very soon....
One of my clients got into big trouble with Yahoo over subdomain use exactly like this and actually got removed from the serps for a while. Yahoo insisted that the subdomains be converted to subdirectories. We did and got back in.
Compared to what Zappos is doing, however, my client's use of subdomains was minimal. I do suspect this will backfire on them eventually. It is definitely spammy and intended for no other reason but to rank.
But, it's nice while it lasts.
Cvos SEO
· 2 years ago
OK, which one of you is responsible for the Zappos SEO consulting campaign?
Somebody gave them this advice. Im sure they were paid well for this advice, but surely their Google domination won't last fotever.
Directory
· 2 years ago
Hey, Yahoo insisted that the subdomains be converted to subdirectories. We did and got back in.
Try again
Pat Grady
· 2 years ago
I see the potato shoved into Z's exhaust pipe...
Covering my ears, waiting, for a very loud backfire sound...
All Comments
I tend to think it has less to do with adwords spend and more to do with user expectations that a certain site will appear up top in the search results. When you search for shoes, if Zappos doesn't show, there's a problem.
However, that Zappos shows 5 times, is a big problem as well that I expect Google will want to do something about.
People expect certain results to appear at the top, and Google tries to make sure that happens. The crazy thing is that while at one time the natural search results were grand equalizer for marketers, now it seems that brand recognition is really driving the search results more than actual optimization (to a certain extent at least.)
This is extremely apparent in the insurance space where affiliate sites that rank well are quickly removed from the first page of any competitive term.
Offline ad spending now heavily dictates online search results in competitive vertical. The rich get richer, etc.
For example if you look at randomblog. blogger.com or randomblog. wordpress.com - they are all subdomains within a powerful main domain, however they won't just feature in SERPs without any effort from the users.
http://www.youtube.com/watch?v=ERj43anMs1Y
yep it is aggressive but a bit spammy as well
Compared to what Zappos is doing, however, my client's use of subdomains was minimal. I do suspect this will backfire on them eventually. It is definitely spammy and intended for no other reason but to rank.
But, it's nice while it lasts.
Somebody gave them this advice. Im sure they were paid well for this advice, but surely their Google domination won't last fotever.
Yahoo insisted that the subdomains be converted to subdirectories. We did and got back in.
Try again
Covering my ears, waiting, for a very loud backfire sound...
They must have spent a fortune on SEO
its no big deal no a days.
You can also start off ,getting forms and all kinds of
legal documents. Its no big deal
there are a lot opportunities out there and all kinds of
other affiliate marketing programs out there, so what
are you waiting for get started.